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MSFT Market Currents
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5:09 PM In an interview with FierceMobile, Zynga (ZNGA) mobile VP Travis Boatman says his company is focused on maintaining a "freemium" model for its games, while occasionally charging for ad removal and other features. He also suggests Zynga is open to developing for Windows Phone (MSFT, NOK), but doesn't provide any firm commitments. Separately, Zynga has announced a partnership with American Express that allows cardholders to earn Zynga virtual game cash.
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- 12:28 PM Apple (AAPL) still has the world's most valuable brand, according to BrandZ's annual study, which estimates its value has risen 19% Y/Y to $182.9B. IBM is believed to have passed Google (GOOG) for the #2 spot thanks to a 15% increase, while McDonald's (MCD) is seen holding steady at #4 in spite of a 17% gain. Also in the top 10: Microsoft (MSFT), Coca-Cola (KO), Marlboro (PM), AT&T (T), Verizon (VZ), and China Mobile (CHL). [Tech, Consumer]
- 10:17 AM Microsoft (MSFT) has added facial expression-recognition capabilities to its Kinect motion sensor, courtesy of a software update. The update allows the Kinect to track joints in the upper body, as well as to identify users when sitting. It could prove useful as Microsoft moves forward with its plans to bring the Kinect to PCs. [Tech]
- Monday 6:49 PM Microsoft (MSFT) has quietly launched a social networking site called So.cl. Rather than directly competing with Microsoft partner Facebook (FB) a la Google+, So.cl focuses on the sharing of searches and the aggregation/discovery of multimedia content. The launch comes shortly after Microsoft revamped Bing to provide deeper Facebook/Twitter integration. (previous) [Tech]
- Monday 5:57 PM Leveraging the patents the companies acquired last year from Nortel, AAPL, MSFT, RIMM, SNE, and ERIC have officially entered the patent-trolling business via the Rockstar Consortium. Funded by the aforementioned companies and owning 4,000 ex-Nortel patents, Rockstar examines tech products for evidence of infringement, and demands licensing fees when it's found. Since Rockstar, unlike its owners, doesn't make anything, it can't be countersued. [Tech]
- Monday 10:51 AM Google Chrome (GOOG) has passed Internet Explorer (MSFT) to become the world's most popular browser, according to StatCounter's latest data. Chrome's 32.76% share for the week of May 14-20 puts it above IE's 31.94% and Firefox's 25.47%, and compares with a mere 19.37% in the year-ago period. NetMarketShare's data suggests IE still has a major lead. (previous) [Tech]
- Monday 7:53 AM EU Competition Commissioner Joaquin Almunia offers Google (GOOG) the opportunity to suggest remedies that would address the EC's antitrust concerns. If the proposals prove acceptable following a market trial, the EU will drop its investigation, which it started following complaints from Microsoft (MSFT) and several others. [Tech, Consumer]
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