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KO
The Coca-Cola Company

5/22/2012, 11:50 PM ET
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  • 12:28 PM Apple (AAPL) still has the world's most valuable brand, according to BrandZ's annual study, which estimates its value has risen 19% Y/Y to $182.9B. IBM is believed to have passed Google (GOOG) for the #2 spot thanks to a 15% increase, while McDonald's (MCD) is seen holding steady at #4 in spite of a 17% gain. Also in the top 10: Microsoft (MSFT), Coca-Cola (KO), Marlboro (PM), AT&T (T), Verizon (VZ), and China Mobile (CHL).
    Comment!
    [Tech, Consumer]
  • Monday 12:32 PM A group of soft drink sellers including Coca-Cola (KO +0.5%) and PepsiCo (PEP -0.5%) step up efforts to stem a rising tide of concerns over the health effects of drinking soda drinks including diet versions. An industry-sponsored ad ran in the NYT last week to promote calorie-cutting measures. In order to avoid the possibility of being required to put health warnings on cans, Coca-Cola has even modified its recipe - although the company claims consumers won't taste any difference.
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    [Consumer]
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Company Description

The Coca-Cola Company is the world's leading owner and marketer of nonalcoholic beverage brands and the world's largest manufacturer, distributor and marketer of concentrates and syrups used to produce nonalcoholic beverages. We own or license and market more than 500 nonalcoholic beverage... More